Music videos are becoming more and more creative throughout the years.
The history of movies and video went from images projected by a lantern to black and white films. Finally, we came to digital technology and creative videos that surpass people’s wildest imagination.
Nowadays, music videos make up a huge part of the music industry’s marketing strategy.
Today’s music videos are made to promote the sale of musical recordings, thus hooking viewers to listen to the artist’s music.
Since it gives people a visual output, the video should be able to send a much clearer message that relates to the song. To achieve that, producers use a variety of strategies to make sure these music videos are aesthetic and exciting enough to appeal to an international audience.
Because of technology, music video producers are now able to have a wider palette of ways how to craft the best video for a specific song.
This includes the use of animation, live-action shooting, and even the use of Computer Generated Images (CGIs).
Of course, producers also incorporate the perfect thematic approach for each video to produce the best results.
However, there are still minimalistic music videos that get results that are just as good as the tech-heavy ones with just a video camera and a well-written storyboard.
For example, this music video from OK Go is slick enough to make you think it’s full of computer-generated effects.
At some point in their life, most people have probably wondered what it feels like to be weightless.
That’s exactly what OK Go did in this video.
The band’s members Damian Kulash, Tim Nordwind, Andy Ross and Dan Konopka were seen floating like astronauts inside an enclosed space!
In the first scene, you can find them sitting in plane seats with a portable computer on their lap.
They tossed their fake laptops into the air in unison, and you can see that they’re all floating. The members stand up and execute tumbles in mid-air. Some of them even exchange places by drifting towards each other.
Somewhere in the middle of the song, the members grab their colored briefcases in which they opened altogether and created a colorful explosion.
Colored balls scatter in the air, and the members go wild during the chaos.
Afterward, all the items fall on the floor during the song’s break with only Kulash soloing for the entire segment.
As the camera slowly zooms out, the others were already prepared for the finale. The rest of the band busted the piñatas, and out flew the mess!
Paint balloons also floated their way, and the group popped them one by one.
Needless to say, the result is even more color and decoration in the video.
You might think that they are using cables and green screens to pull this off, but the whole video is actually recorded inside a zero gravity-enabled plane.
From air flips to various things floating inside the plane, they are indeed real. Two acting air hostesses joined the OK Go members in their video.
There is no telling how creative producers can get when it comes to creating music videos.
Because of OK Go’s constantly creative videos, they are always able to captivate their eyes as well as fancy their ears with a great song.
Although OK Go had a lot of popular videos in the early 2000s, they’ve never stopped being creative with their music videos!
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