Walmart, the world’s largest company by revenue, is not just about big business. It’s also about big fun!
Their marketing team, always on the lookout for fresh ways to promote the brand, recently hit upon a novel idea: showcasing the joy and energy of their employees.
And what better way to do this than through a dance video that combines two of the internet’s most beloved trends – flash mobs and shuffle dancing? Enter the “Walmart Shuffle.”
The video opens on a typical day at Walmart, with employees busily stocking shelves and checking inventory. But as we soon discover, this is no ordinary day.
The atmosphere begins to change when a familiar tune starts playing over the store’s speakers.
The employees, initially focused on their tasks, start to gather, drawn by the rhythm of the music.
As the song “The Shuffle” by Cupid fills the air, the employees can’t help but move to the beat.
This isn’t just any shuffle; it’s the “Walmart Shuffle,” a unique twist on the popular dance.
The employees, some holding Walmart’s iconic “Rollback” signs, begin to groove, slowly at first, then with increasing enthusiasm.
If you’ve ever been to a high school dance, you’re probably familiar with the infectious nature of shuffle songs.
They’re designed to get everyone moving, with lyrics that practically instruct you on the dance moves.
Leading the Walmart crew is Ralphie Hollifield, a dancer who dives into the routine with gusto.
At first, some of his colleagues seem hesitant, but as the song progresses and they see how much fun Hollifield is having, they quickly join in.
The energy is contagious, and soon the entire group is dancing in unison, following the song’s instructions to move right, left, forwards, and back.
As the song reaches its climax, Hollifield takes center stage with some freestyle moves. He’s been dancing since his teenage years, and it shows.
His repertoire includes the crowd-pleasing robot and an impressive breakdancing spin.
The performance concludes with Hollifield and his colleagues striking a final pose, to the cheers of the gathered onlookers.
The song’s artist, Cupid, has expressed his delight at how his song has become a tool for entertainment and joy.
He’s particularly proud of setting a Guinness World Record, getting 17,000 people to dance in unison to his song.
But perhaps his greatest honor was the recognition from the White House.
Former First Lady Michelle Obama chose “The Shuffle” for her ‘Let’s Move’ campaign, aimed at combating childhood obesity through dance and movement.
Cupid, reflecting on this achievement, said, “I’m really proud to know that the music I’m making has a purpose and that it means so much to so many people.”
So, why not join in the fun?
Learn the dance and shuffle along with the Walmart crew in the video below!
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